On 1 July 2023, the Australian Health Practitioner Regulation Agency (Ahpra) introduced new guidelines regulating how cosmetic surgery is advertised in Australia. These guidelines aim to ensure that advertising practices are transparent, truthful, and do not mislead or deceive potential patients. This update is part of Ahpra’s ongoing efforts to enhance the standards and integrity of healthcare services across the country.
The new cosmetic surgery guidelines operate alongside existing legislation, codes of conduct, and other related guidelines that govern the advertising of regulated health services. This means that healthcare providers must navigate a complex regulatory environment to ensure their advertising is fully compliant with all applicable requirements.
Navigating these new guidelines can be challenging. If you are unsure whether your advertising practices meet Ahpra’s standards, it can be difficult to assess and rectify any issues. Non-compliance can result in serious consequences, including notifications from Ahpra and requirements to undertake additional education or training as a condition of maintaining your registration.
If you have been notified by Ahpra that your advertising is non-compliant and a requirement to undertake education has been imposed on your registration, it is crucial to address these issues promptly. Failure to do so can affect your practice and potentially harm your professional reputation.
Need Help ?
I offer specialised one-on-one training and education programs designed to assist you in understanding and adhering to Ahpra’s new advertising guidelines. My programs are tailored to address the specific concerns raised by the Medical Board in relation to your advertising practices. Whether you need to review your current advertising materials or develop new strategies that align with the updated guidelines, I am here to help.
For more information on how I can support you in achieving compliance and ensuring your advertising practices meet all regulatory requirements, please do not hesitate to contact me. Ensuring that your advertising is compliant not only protects your practice but also upholds the high standards of professionalism and integrity in the field of cosmetic surgery.
For further information, please contact me.